Streetwear has always been more than clothes. It’s signals. It’s codes. It’s ways to tell the world who you are without saying a word.
At gcput.com, we don’t just design fashion — we design coordinates. The brand itself is a geohash, a digital marker tied to the exact heart of London (51.5072° N / 0.1276° W).
That hash — gcput — is the code. And the code is the brand.
What is gcput?
If you know, you know.
For the uninitiated: a geohash is a unique string of letters and numbers generated from GPS coordinates. It’s how you compress location into code.
And for us, gcput = London.
The birthplace of culture. The streets that raised streetwear. The city that lives on in every stitch.
Why Wear a Code?
Most brands put a logo on your chest. We put a coordinate.
Because this isn’t about marketing. It’s about identity.
When you wear gcput, you’re not repping a trend. You’re repping a code — one that connects the underground, the rebels, the creators.
From London to Everywhere
London is where the code starts.
But geohashes exist for every corner of the map. That means gcput isn’t stuck in one place — it’s a movement that can expand globally.
Future drops? Tied to coordinates in Tokyo, New York, Berlin. Every city, a new hash. Every drop, a new code.
The Drop Philosophy
We don’t do mass production.
We do limited drops.
Each hoodie, each tee, each cap feels like a glitch in the system — once it’s gone, it’s gone.
Join the Code
gcput is more than fashion. It’s a rebellion in typewriter fonts, glitchy graphics, and coordinates that actually mean something.
The streets have always spoken in codes. Now it’s time to wear one.
"God can put us together..." gcput